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2 Generations of southern Florida florists
Ribbon Cutting for Simply Roses
(left to right) Lina, Ashlee, and Morgan celebrate the ribbon cutting of a new Simply Roses location.

Our Story

Simply Roses was founded by Steve and Trish Bruno in 1990. It started as a cash and carry rose boutique in Daytona Beach, Florida. It was to be a fun, creative career for a mother of two (who just five years later became a mother of four). Business was great! Slowly but surely customers started requesting not just the fresh rose wraps, but also arranged designs. The Bruno's took this opportunity to educate themselves in all aspects of floral design. Fast forward 25 years, Steve and Trish’s Daughter (Ashlee) along with her Husband (Ryan Roberson) took over the reins. They set out to revamp the business Steve and Trish laid beautiful foundation for. Flowers are a very visual product, so we set out to develop our presence on social media and revamp our website. We are amazed every day at the reactions our posts receive!

Meet the Team

Cat Benatar
Cat Stevens
Katy Purry

The Simply Roses Difference

Connect with farms around the world to bring in fresh flowers & plants.

Deliver quality flowers straight from market, for the freshest blooms possible.

Our Approach

Freshest Product

Freshness & Quality are our top priority. We use the most luxurious flowers and partner with top quality farms around the world.

A Personal Touch

Our emphasis is on service and we strive to make a product that is exactly what you're looking for. If you don't see what you're looking for, just ask!

Better Experience

We believe flower shopping should be fun, so we do the hard work for you. Come see what sets the Simply Roses' experience apart.